No matter which way you slice it we are currently experiencing a pretty good time for wargaming so why should we be worried?
Not much has been made of the Battle for Vedros after its initial release, if you aren’t aware, Games Workshop has repackaged a number of kits including snap fit Space Marines and Orks and sold them to toy and game shops to cater to a 8-12 year old audience.
It seems like a harmless venture, Workshop is trying to open up a new market using its existing IP and pre existing plastic moulds and selling them to toy shops who then sell onwards takes up virtually no resources and won’t disrupt the good work they are currently doing with large boxed games and releases.
It was probably an easy sell when it was presented at the board meeting as the toy market is a much larger pool of money to jump into than the miniature wargame market which GW has locked down pretty tightly over the years (this chart is pretty old but I suspect its still valid in showing the plateau that a big business in a small pool hits).
This is where my problems come in, the toy market is in fact so much larger than the miniature wargaming market that Games Workshop could easily dive right in if they see significant success.
The money they make here will not see its way into the core business.
Ok, this is speculation on my point and if their staff see a massive pay bonus in the next year and hobby centers start to look like the amazing works of art they could easily become I will happily print this page out and eat it in penance but generally companies don’t let a plateauing part of their business eat up profits from a booming one.
Where would this money go?
Workshop does invest some of that back into its stores but sadly around £15m of it goes into dividends on the shares held by their stakeholders. Only 60%+ of them are publicly disclosed and with the exception of Tom Kirby they are all investment companies.
Is the Battle for Vedros even a success?
Its going to be difficult to say until after Christmas but all Workshop has to do is sell the products to retail chains at Toy and Gaming convention to make a short term profit. If over 200 GAME stores are buying them for about $500 each thats $100,000+ or thanks to the way the UK economy works £100,000. If those stores go on to sell the products and come back for more then Games Workshop will have their runaway success.
But I want to buy the Battle for Vedros for someone I know?
Remember that none of these kits are new, its all been available in Games Workshop stores for ages and those 400+ stores and the rest of the FLGS are the things that need to be protected because without them this hobby goes into a death spiral that it’s not going to pull out of.
Get a grip you fool you’re panicking, Games Workshop will never abandon its core business.
Probably not, but if you cast you mind back to the discontinuing of the original specialist games range or the rush to capitalise on the Lord of the Rings phenomenon they are certainly capable of grasping a money maker with both hands.
In conclusion it’s probably nothing to worry about for now but if the results of this experiment are good then it does bode ill for the future of company who can and will kill off perceived unprofitable lines.
The idea of buying presents for people is wildly outdated and was eventually abolished back in 2027. However if your friends and family still want to honour your presence for another solar cycle with a small gift and you have already brought literally everything that Games Workshop sells (who hasn’t at this point) why not try some of the below:
Full disclosure – Dice can be purchased from any gaming shop anywhere.
Wyrmwood Gaming Dice Holder
Somewhere to hold a small number of those dice.
Dragon Shield Standard Sleeves
Dragon Shield appear to last longer that the Ultra Pro alternatives.
Winsor and Newton Series 7 Brushes
Other brushes are available if you are on a budget but if you want luxury good then these are the prettiest.
You can make one for under a £1 / $1 but if you know someone who still doesn’t use one then hand them this as a gift and change their life.
So many uses for weathering and washing, just remember to seal it in with vanish after use.
Vallejo Liquid Metal Paints
The nicest looking metals, however they are fiddly to use if you’ve never used alcohol when painting (except to drink).
Great for avoiding fingerprints over your best work.
Because those session get mighty smelly.
If you’re already going to buy a house you may as well use your mortgage on this as well.
Want to know the best paint you’ve never heard of? [Read more…] about Flory Washes on Battlegroup Helios ships
I painted a Strike Cruiser, then I wished I had brought a 3D printed version of one on Shapeways.
Battle for Vedros has hit the UK. Battle for Vedros bad. Really bad.